Peter S. Church, Director of Marketing
Peter currently directs Granite on all areas related to marketing, advertising, and public relations. His career represents more than 20 years experience in developing unique and successful marketing strategies in the futures, managed futures and hedge fund industries. In addition, Peter spent several years on the brokerage & trading side of the futures industry.

Peter’s experience covers the spectrum of marketing specialties including: public relations, product development, product packaging, lead generation, targeted direct-marketing and traditional advertising, sales/broker training, strategic presentation planning, media planning, media buying and campaign management, web-based and traditional design, multimedia, email marketing strategies, affiliate program management and target market research & analysis.

Peter’s experience includes:
• Development of a marketing services & graphic design consortium in the early 1990s, offering marketing tools and products to an international client base specifically in the futures & managed futures industries.
• Development, design and implementation of results-driven marketing programs for major Futures Commission Merchants (FCMs), investment managers and boutique advisory firms.
• Designed graphics standards and brand identity programs for the Chicago Board of Trade.
• Development and execution of effective lead generation and sales programs for a variety of financial services firms which directly impacted assets under management.
• Extensive work with both established and emerging CTAs in developing custom marketing strategies focused on acquiring investor assets.
• In depth experience, knowledge and understanding of the regulatory issues surrounding the marketing of alternative investment products.
• Development and execution of online marketing programs for a variety of financial services firms that efficiently utilized a web presence to prospect, identify and communicate with the firm’s unique set of audiences – including retail investors, high net worth individuals and institutions.
• Development of investment products and investor packages for a variety of trading/investment managers specializing in managed futures and hedge funds.